avon help

On Page SEO is how you prepare your blog or website for maximum search engine attention. Your E-Rep homepage does not allow you to have the kind of control you need to do On Page SEO effectively so this article is aimed at E-Reps Bloggers.

You should think of each product you pick to blog about as a landing page for that product. You should be writing content for your blog post that will improve its search engine ranking. Think of each product posting as a mini website by itself that is aimed at customers looking for that product. I call it a landing page because if you are successful you customers will find your blog by your product pages in searches.

By using a keyword tool you can look at the terms people search for that are related to your product. You want to include these keywords in your article to help get your site indexed and ranked by search engines for that term. This is actually a pretty easy process but it does require creativity and a little time. I use the Google Keyword Tool to find the words I need to include in my articles.

Google AdWords: Keyword Tool

Below I walk you through an example of the process:

Product Pick: Complete custom-eyes kit! (click here for description)

Google Monthly Search Results:
Eyeshadow = 2,740,000
Mascara = 5,000,000
Eye Liner = 368,000
Eyeshadow Brush = 12,100

Top Keywords and Key Phrases:

• apply eyeshadow
• best mascara
• eye makeup
• how to apply eye line
• makeup brush

Article: The Compete Custom Eyes Kit includes the best mascara I have ever used. You get all the eye makeup you need for only 12.99. Stop wondering how to apply you eyeliner because you have your pick of four customized kits to fit your eye color.

Note:
After the article I will copy and paste some of Avon’s details about the product.

Notice how I used the keywords in the article. You can also see that each of the items in this kit have a huge search volume. You will not receive all the traffic from these searches, but it is perfectly reasonable to get around 1% of it if you do it right. For example if you generate just 1% of the search volume for mascara you will have about 50,000 hits per month. I wasn’t that lucky with this product but it did drive some traffic. After a month of having this product on line and I got 3000 hits for the keyword phrase “how to apply eye liner” and sold about 120 of these kits.

There is A LOT of competition for most makeup keywords, so keep that in mind when picking which keyword phrases to use. You want to try and pick keywords that don’t have so much competition that you can’t compete.